The British military is targeting toy success as its next mission. Nine different armed forces dolls, including this one, are to hit the shops on Friday.
There are nine different dolls to start with - three for the Army, three for the Air Force and three for the Navy.
The models have been based on real people. Here's Flight Lieutenant Jonathan Smith with his (slightly shorter) plastic equivalent.
And here's Gavin meeting him to find out more about the dolls and what the soldiers think of them.
Like other toys, the dolls come in boxes with special accessories, like this canoe.
Gavin also met up with RAF winchman Ed Griffiths.
Flight Lieutenant Louise Buxton, a member of the Royal Air Force Falcons Parachute Display Team, with her doll.
Because the military have been involved in making the toys they've been able to make them as true to life as possible.
It isn't just the soldiers that are turning into toys though. This tank (the small one on top of the bigger one!) is another part of the new range.