This massive stack of smoke is coming from a fierce blaze which ripped through the Grand Pier in the seaside town of Weston-super-Mare in Somerset.
Loads of firefighters tackled the fire, which looks like it will totally destroy the tourist attraction that was built in 1904.
It's not the first time the pier has been ravaged by fire. It was destroyed in 1930 and rebuilt, before re-opening in 1933.
The pier, which is about 450m long, attracts thousands of visitors a year and reopened in April after a massive revamp.
This is how the pier used to look. It had a bowling alley, a funfair and a Big Wheel.
This is the same view now. The cause of the fire is not known yet.