Kids are being spoilt by their parents who buy them too many Christmas presents which are soon thrown away.
That's the view of a Church of England bishop who says mums and dads should stop splashing the cash and instead spend time playing with their kids.
The Rt Rev Stephen Lowe says today's kids are "spoilt beyond excess".
He says parents should stop buying so many top of the range toys - some of which cost more than clothes and food for a poor child for a month.
The Bishop said parents seemed to want to give their children 'all the things they never had as a child'.
But he pointed out that no amount of money could buy love, which is the most important thing for parents to give their children.