Games fans were out in droves late on Friday night in Japan for the launch of Nintendo's Wii games console.
More than 1,000 people queued outside several shops in the capital Tokyo as they waited eagerly for to get their hands on the machine at midnight.
About 400,000 consoles were available, but that apparently wasn't enough, and some people were reported to have left empty handed.
The Nintendo Wii is due to hit the shops in Britain on 8 December.
Some 600,000 Wiis have been sold in the US since it launched there on 19 November.
It's the latest in the new wave of consoles to come out.
Sony's PS3 hit Japan on 11 November and Microsoft's Xbox 360 has been on sale in the country for almost 12 months.
The PS3 is due in Britain in March 2007.