Wayne Rooney has been dropped as the guest of honour at an under-13s schools match after organisers decided he's "not a good role model".
The England striker had been due to make an appearance at the semi-final of an English Schools' Football Association competition next week.
But he's been axed after swearing a lot during a recent Premiership clash, and allegations over his private life.
A replacement for Manchester United star Rooney has yet to be confirmed.
"There is no question that Wayne is an excellent footballer," ESFA chief executive John Read told the Daily Mirror.
But the ESFA and sponsors Coca-Cola had "decided not to take up the appearance" of Rooney at next Monday's under-13s tournament at Middlesbrough's Riverside stadium, he said.
In February Rooney was caught swearing at referee Graham Poll 20 times during Manchester United's game against Arsenal at Highbury.