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Last Updated: Wednesday March 30 2005 17:12 GMT

'Misleading' KFC burger ad banned

The KFC mini chicken fillet burger
An advert for a Kentucky Fried Chicken mini burger has been banned for making it look bigger than it really is.

The watchdog, the Advertising Standards Agency, agreed with five viewers' complaints that the ad was misleading

One viewer said it made the mini chicken fillet burger look the same size as a normal burger, particularly when it was shown in a woman's hand.

But a KFC spokesman said the snack was called a 'mini' burger and it was only 99 pence so it was clearly smaller.

The woman in the advert may have had small hands, the KFC spokesman added. And they said that the burgers on TV had been cooked in a KFC that day and were really from the shop.

However, a spokesman for the Advertising Standards Agency said there was a "difference in the size and presentation to the advertised product".

He said that despite the name and price, the pictures used were misleading to viewers over the actual size of the burger.

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