The singer, who is now known simply as Emma on the sleeve of her new single, reminds us she was just a teen when the Spice Girls took off in 1996.
She was the baby of the group and was into the whole image that went with it.
These days Emma doesn't mind being called "Baby Spice", but says that was a long time ago.
"I think it's lovely that youngsters still like calling me Baby Spice," says the chatty, friendly pop singer.
"But the other day a mum pointed me out as Baby Spice, and her daughter said, 'no! that's Emma Bunton!', which was nice," she jokes.
"It's part of me but I've moved on and it's in the past. But I don't ever want to leave my young fans behind."
Em on her new album