Skip to main content Text Only version of this page
BBC
Home
TV
Radio
Talk
Where I Live
A-Z Index
Games
Games
Chat
Chat
Vote
Vote
Win
Win
Quiz
Quiz
Club
Club
 Homepage
 UK
 World
 Sport
 Music
 TV/Film
 Animals
 Sci/Tech
 Weather
 Pictures
 Find Out
 The Team

Contact Us
Help
Teachers





  Media standards
What are the media checked for?
Complaining about TV and Radio
What about the cinema, DVDs and videos?
Who deals with newspapers, books and magazines?
What about computer games?
What happens with adverts?
Web Links
BORDER=0
Independent Television Commission
Radio Authority
Note: You will leave CBBC. We are not responsible for other websites.

BORDER=0


 

What happens with adverts?
The Advertising Standards Authority (ASA) states that adverts should be:
  • legal, decent, honest and truthful

  • prepared with a sense of responsibility to consumers and to society

  • in line with the principles of fair competition generally accepted in business.
The ASA, started in 1962, has the job of making sure that the public are not misled or offended by advertisements.

The ASA is not part of the Government or the advertising industry.

Television adverts are looked after by the Independent Television Commission and radio adverts by the Radio Authority.


E-mail this page to a friend



   back  
Video report:
Backstage at NR
Newspapers How much do you know about reporting?
In pictures:
How TV journalists work
What's in the news Chat about today's news here!
In pictures:
How a web journalist works
Career tips:
How I got into journalism
Help if you want to write a Press Pack
© BBC Back to top^^
Homepage | UK | World | Sport | Music | TV/Film | Animals | Sci/Tech | Weather
Pictures | Find Out | The Team | Games | Chat | Vote | Win | Quiz | Club