Daniel isn't the most marvellous person, is he. I don't see why people don't look closer to home?
As for the hype. Huh!! If you ask me that's the last thing that should happen.
I don't see why anyone would want little plastic figures that don't look like anything? When I see Harry Potter stuff I just think " Hello, you again, how you bore me!" and then I go away.
Better books out there
Another of my friends thinks that the hype is just a waste of time, effort and money.