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  Poster condemns shark fin trade
Updated 01 April 2004, 08.53
Shark
The campaign to stop sharks being killed for their fins has been stepped up with the launch of a new poster.

Fisherman have been cutting off the fins of the creatures and dumping the rest of the body into the sea.

Shark fin soup is a posh dish in some Far Eastern countries. People are willing to pay a high price for the fins, but not for the rest of the meat.

The poster - donated by advertising firm Saatchi & Saatchi - was inspired by scary shark film Jaws.

The poster

It says that man is the biggest threat to the world's dwindling shark population.

The poster will appear in magazines to promote the work of the Shark Trust, which campaigns to protect the creatures.

Over the past 15 years, many shark populations have declined by up to 80%.

The poster warns that some species face extinction.

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