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Joint party chairman - Maurice Saatchi

Maurice Saatchi won almost legendary status in the Conservative Party with his role in helping Margaret Thatcher towards her historic 1979 election victory.

The "Labour isn't working" posters also helped make Saatchi & Saatchi one of the world's biggest advertising agencies and later, with his art collector brother Charles, he made a success of another firm, M&C Saatchi.

The Tories want that business experience put to use in reforming the "rusty machinery" at party headquarters.

Awarded a peerage in 1996, Lord Saatchi became a shadow Treasury spokesman in the Lords and worked closely with Michael Howard under Iain Duncan Smith's leadership.

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