In Pictures: Goodbye tobacco ads
Strand Man

In 1957, tobacco firm Gallaher attempted to create its own urban version of Philip Morris's Marlboro Man cowboy.

The Strand man - a solitary figure in a trilby and raincoat - wandered the wet, night time streets of London. "You’re never alone with a Strand," said the ads.

Smokers deserted the brand in droves, concluding that lighting up a Strand would mark them out as a Billy-No-Mates.

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