By Daniel Dickinson, European Commission Humanitarian Aid Department
Humanitarian agencies that support millions of people across the world have suffered from the international credit crunch.
The UNís World Food Programme says it has a shortfall of $3bn (£1.8bn) in 2009.
WFP and other agencies are hoping raising brand awareness will help in their fundraising for activities such as food distribution in the Democratic Republic of Congo.
Picture: Marcus Prior, WFP