Better transport and a steady increase in Britons' free time meant there was no let-up in the pace of the resorts' expansion.
Holiday camps, offering cheap rooms and entertainment on one site, were increasingly in demand. Among them was the first Butlins - opened in Skegness in 1936.
Between the wars resorts gained fine art deco buildings – including Bexhill's De La Warr Pavillion and Morecambe's Midland Hotel.
Lidos – including this one at Weston-Super-Mare – offered an alternative to swimming in the sea.