"Choi is a professor of public policy and law. His character Uroo Ahs buys and sells item in the game world, even when he isn't there, running on scripts he writes for her.
He makes spreadsheets analysing different variables within the game and believes that using a little girl avatar helps in negotiations.
So far he's amassed game items worth 150m Adena, the virtual currency in the game." (Robbie Cooper)