In pictures: The modern-day beauty contest

But by the night of the contest the stage looks spectacular, and despite the difficulties they have experienced the girls know they have no chance of winning unless they plug China.

"I feel it's important to tell Canadians that the people in China are so hospitable - it's such a beautiful place and there are so many interesting sights to visit," offers the Canadian contestant.

In the end, the women do what they must to secure victory - and Miss Greece takes the prize.

Winning Beauty is broadcast on Fridays beginning at 1100 BST on 21 October and can be heard online afterwards at bbc.co.uk/radio4