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Politics aside, Cuba holds widespread appeal as a result of its traditional offerings of rum, cigars and music.
Tobacco is a major export, although Cuba says the embargo has hit rum sales.
European and African influences are visible in the racial mix of 51% mixed race, 37% white and 11% black.
The rumba and son music that gave rise to the salsa music popular across Latin America and beyond emerged from Afro-Cuban dances.
Renewed interest in the pre-revolution era singers of the Buena Vista Social Club have opened up Cuba and Cuban music to new generations.
National pride is stirred by Cuba's sporting prowess, particularly in boxing and baseball which have produced Olympic champions.
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Cuba conjures a variety of images for the outside world, from the iconic image of Fidel Castro's revolutionary friend Che Guevara to baseball, salsa, cigars, vintage cars and music stars like Ibrahim Ferrer
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