Camden Market is back in business less than a week after a large fire ripped through it.
The roads around the north London market have been reopened, the streets cleaned and five out of six markets in the area are trading as normal.
Ninety stalls were damaged in Saturday night's fire, 35 of them extensively. In addition six shops and the Hawley Arms have been affected.
A fund to help the stallholders has been set up.
From Friday, Camden Council will run radio adverts and Visit London will be advertising in London's regional press telling people to head to Camden Town this weekend to support local traders.
The council is also continuing to work with traders and residents affected by the fire.
It is thought more than 300 shop and stall employees could be at risk of losing their livelihood.
It will be offering business advice in a temporary one-stop-shop due to be set up on in Inverness Street market by Camden Market Holdings, the owners of the market.
Councillor Andrew Marshall, Camden Council's deputy leader, said: "The best thing the public can do to help Camden's market traders is show their support in person.
"Get down there this weekend because for most, it's very much business as usual."
London Mayor Ken Livingstone, the London Development Agency and Camden Council have announced they are working on a rescue plan for small businesses.
Camden Market Holdings promised £2 for every £1 committed by the mayor's recovery fund.