A "champion" has been appointed to help protect the quality of water and the surroundings of England's longest lake.
As Windermere's "Community Captain", Dave Muir will also work on bids to secure lottery funding worth millions of pounds.
The aim is to create more than 20 projects over three years to carry out conservation tasks, raise awareness and encourage landscape protection.
It follows the success of a similar scheme around Bassenthwaite.
Mr Muir, who will be based at the Lake District Visitor Centre, at Brockhole, Windermere, and the Environment Agency's Penrith offices, described the work as "extensive".
"We want to balance people's needs with the spectacular landscape," he said.
"Our projects will combine heritage and culture, landscape management, learning and skills and training opportunities to increase awareness and encourage people to respect, care for and enjoy this iconic place.
"This is a unique opportunity to protect some of the most precious, yet vulnerable, parts of the Windermere landscape.
"With the community's help we can achieve benefits now and for future generations."