By Peter Bowes
Eighties pop star Matt Goss is following in the footsteps of the likes of Celine Dion and Elvis by staging his own residency in Las Vegas.
Goss was part of the chart-topping boy band Bros, whose hits include I Owe You Nothing and When Will I Be Famous.
Original band member Craig Logan left the group early and the Goss brothers, Matt and Luke, eventually split in 1992.
Luke went on to become a Hollywood actor and has made several movies, including Blade II and Hellboy II: The Golden Army. Matt launched a solo career and moved to Los Angeles.
"I realised way after Bros how massive that band was," he says.
"People still talk to me about Grolsch bottle tops and When Will I Be Famous?
"I am finally really comfortable and really proud of having that success."
In the two decades since Bros, Goss has continued to pursue his career in music.
He has also written books, launched businesses and appeared on the reality TV show, Hell's Kitchen.
Now, he is about to reinvent himself again in Las Vegas, with a long-term residency at the Palms Casino Resort.
Goss's new single, Evil, was released earlier this month via iTunes with a video that managed to clinch the singer his new job.
"It's my first man crush, it was love at first sight," says Michael Greco, Vice President of Entertainment, at the Palms.
"I wanted to have Matt here at the Palms four seconds into seeing the video."
Mr Greco says he had no idea about Goss's past success with Bros when he hired the signer.
"Apparently Matt's had quite a bit of fame," he laughs.
"It made me feel silly not knowing that.
"I'm more concerned with Matt's future and where he is going and I just see his future in America as being enormous."
Goss's manager, Robin Antin, who also created the Pussycat Dolls, brokered the deal and is producing the show.
"I'd put him up on a pedestal with all the great artists such as Bono and Sting and Frank Sinatra," says Ms Antin.
"His new American audience is going to be blown away."
Bros did not make it big in America and the Londoner says he is well aware that he is starting again.
"It feels so brand new in a very humbling way and a very exciting way," says Goss.
"The fact that people don't know my history is very exciting it's like coming of age."
Goss's casino show harks back to the days of Sinatra's rat pack. He will be performing late at night at an intimate venue, recently named by the resort as the Gossy Room.
Goss says he hopes his audience will be stylish.
"Come to my show and dress up - no flip-flops please."
For Bros fans, the show is a far cry from those early days of leather jackets and ripped jeans.
"This is a whole new thing," he says.
"This is the first time in 20 years that I'm walking into a room where people don't know my songs."
Goss has been rehearsing at the venue for the past few weeks. There are huge posters and billboards advertising the show around the casino and overlooking the famous Vegas strip.
Charming and infectiously enthusiastic, Goss says he has high hopes for his new venture.
"One of the many things I love about America is that success is such a good word.
"If you're doing well, they're like, 'great - do you need any more help?'
"Sure I was in Bros, I was the front man. But I have businesses, a couple of companies and a best-selling book. I have a very diverse life.
"You must have a life to have a career and that's all I'm doing. I'm just diversifying so I can have a life and enjoy my singing at night."
Matt Goss's show at the Palms Casino Resort in Las Vegas opens on 4 September.