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Irn Bru appeal grows in England

29 September 09 07:31 GMT

Scotland's AG Barr, the maker of Irn Bru, has said its profits rose, aided by stronger sales in England and Wales.

Pre-tax profit rose 19.5% to £13.5m and revenue increased by 27.1% to £104.7m for the six months to 1 August, from the same period last year.

AG Barr was boosted by sales as a result of its acquisition of fruit drinks manufacturer Rubicon last year.

Revenues for its fizzy drink Irn Bru rose 6.5% and increased its market share south of the border.

AG Barr, which saw chairman Robin Barr retire in May, has found Irn Bru selling well through the recession, saying it is attractive as a low-priced treat.

Mr Barr is one of only two people in the world who knows the secret recipe for Irn Bru.

The recipe was created by his great grandfather in 1901 and has not changed in 108 years.

The Cumbernauld-based firm also makes Tizer, D'N'B and Rock Star.

Rubicon, based in Wembley, sells strongly into the Asian communities in London.

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