Stirling's train station has become the first in the country to communicate with commuters through Bluetooth.
Visitors to the station will be given information about the city via Bluetooth posters which activate a text message to phones.
The messages will feature information on events in the city as well as shopping offers.
Stirling's Thistles shopping centre is among retailers who have signed up for the service.
Bluetooth is a wireless connection for phones, laptops or PDAs which can transfer information between mobile devices.
Those coming into the station who have Bluetooth capabilities will receive the text message detailing what is on in Stirling and what offers are available in the shops.
Capture and captivate
The local authority said the project was aimed at keeping residents and visitors up to date with the opportunities available to them.
Councillor Colin O'Brien said: "As a local authority it is important to connect with the community.
"This new medium is a great way for us to reach residents and visitors directly via their mobile phones and keep them informed on what is happening in the city and the new development at Forthside."
Gillian Godsell, CBS Outdoor's spokesperson which produce the Bluetooth posters, added: "This innovative method of communication is a media first for CBS Outdoor in Scotland and will allow key messages to really capture and captivate Stirling's consumers on the move."
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