A government-backed meat promotion website featuring animated versions of 1980s England cricketers Ian Botham and Allan Lamb could close.
Beefyandlamby.co.uk - based on a popular series of TV adverts - is one of 551 earmarked for removal.
The Cabinet Office is looking at incorporating more government services into two main "supersites", to make access easier.
But the Meat and Livestock Commission said the issue was still undecided.
'Quall-ity'
The Beefy and Lamby TV adverts feature voices of the two cricketers, whose characters share a home, cooking recipes in their kitchen using lamb and beef.
In them, South African-born Lamb frequently utters the word "quality" - pronounced "quall-ity" - to remind viewers to look for the English quality mark on meat.
The accompanying website - which also gives visitors the chance to watch the ads again - works along the same lines.
Marketing expert and cricket fan Jonathan Harwood said: "It would be a tremendous pity if Beefy and Lamby were to be expunged from the web.
"They are national icons who remind us of the time when England actually used to beat Australia in cricket matches."
ID cards
A Meat and Livestock Commission spokesman said the removal of government websites would take place in phases, meaning Beefy and Lamby could get a stay of execution.
He added: "The campaign was launched two years ago and it's been going well."
It is not yet clear whether the material will be axed completely, or brought within one of the "supersites" the new government web strategy proposes.
The government says about £9m could be saved over three years through cutting back the number of its websites.
Among the others listed for closure by the government are those of the Rural Payments Agency, Civil Service Statistics, the identity cards scheme, the local government funding inquiry and the Hutton Inquiry site.
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