Designer backs town regeneration

The founder of the Red or Dead fashion label is backing a £1bn project to regenerate Gateshead and create thousands of new homes.

Wayne Hemingway and the council will unveil a 20-year vision on Friday which promises to be one of the biggest schemes of its kind outside London.

Five years ago the designer helped develop 800 new homes in Staiths South Bank in Dunston, Gateshead.

It is hoped the redevelopment will attract new businesses to the town.

'Creative sector'

Buildings on Gateshead High Street South have been earmarked for demolition in the long-term, but instead of standing dormant it is hoped businesses will want to use them as temporary bases.

Mr Hemingway said: "This is about giving the creative community a helping hand and putting empty units to good use.

"It has the potential to attract leaders and entrepreneurs to Gateshead and give the local economy a boost.

"The creative sector is now one of the biggest drivers of the UK economy and yet there are very few facilities to promote entrepreneurship in this area."

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