The face of a teenage boy, missing from his South Yorkshire home for more than a year, is to be printed on a supermarket's milk cartons.
Andrew Gosden, 15, ran away from his home in Doncaster on 14 September 2007.
After withdrawing £200 from his bank account he took a train to London, where CCTV footage showed him at Kings Cross Station on the same day.
His picture will appear on cartons of milk sold by the Iceland supermarket in the hope it will help find him.
There has been no reported sighting of Andrew since he arrived at King's Cross and, on the anniversary of his disappearance, his family held a service in London in what they described as the "final big push" to find him.
'Living in limbo'
The milk campaign is being conducted with the help of the charity Missing People.
Andrew's mother, Glenys Gosden, said: "Missing People has been hugely important to us at a time when we feel that we are living in limbo.
"The appeal for Andrew on Iceland's milk cartons is another welcome symbol of hope."
The supermarket, which sells over 100,000 cartons of milk per day, will feature a different appeal each week.
Iceland chief executive Malcolm Walker said: "We have been involved with Missing People before and hope to generate thousands of new sightings which might just change someone's life."
The company featured limited appeals on milk cartons between 1997 and 2006.
Of the 130 people featured in the campaign, 40 were found.
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