A 15-year-old boy has died and an 11-year-old was rescued after both were swept out to sea off the Norfolk coast.
The younger boy was pulled from the sea near Wells-Next-The-Sea by an onlooker, police say.
However the teenager was swept further off shore and was eventually winched aboard an RAF helicopter after a major search operation located him.
He was taken to the Norfolk and Norwich University Hospital, but died 30 minutes after he arrived.
The emergency services were called after a witness saw two boys in the sea at 1630 BST. police say.
Child rescued
But the second had a longer ordeal and was almost carried into the open sea by the current before he was spotted by the helicopter just before 1800 BST.
The search involved a local inshore lifeboat, coastguard and an air rescue helicopter, police helicopter and police officers on foot.
The boys are believed to have been in the town for a Tamil Festival.
A police officer estimated that around 40,000 people had been in Wells during the day for the festival.
One witness, Fiona Walker, told BBC News 24: "It [the weather] has been considerably warmer today and there have been a lot of people down in the water."
Police say the boy will be named on Monday, after his next of kin are informed.
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