In a full-frontal attack on ageism, the glamorous grandmother is gracing billboards across the country, posing in a silky black bra.
Alongside her a caption reads: "The first thing some people notice about her is her age - let's make age discrimination a thing of the past."
Age Concern wants the Government to introduce legislation to stop the practice, which it says is widespread.
The billboards launched the charity's first Age Discrimination Week.
The publicity shot could certainly prove to be worth more than 1,000 words.
But far from feeling exploited, she is enthusiastic about stripping back prejudice against older people in the community.
"I am personally aware of the prejudice," she said. "I've been in situations where employers are not interested in seeing you if you're over 35."
Pearl Read is no stranger to publicity.
She is the former wife of gangland boss Joe Wilkins, jailed in 1988 for masterminding a £1.4m international drug smuggling racket.
And it's not the first time she has struck a risqué pose.
Ten years ago she was pictured topless at a Berkeley Square society ball in London's Mayfair.
Now she is glad to be back in the public eye to promote Age Concern's campaign.
And she is determined to change views about the elderly.
"Whenever trying to get a job over 40, one is automatically regarded as having one foot in the grave," added Miss Reed, who lives with horse trainer Brian Dye.
"I'm not saying younger girls are not doing a good job, but older people just aren't given a fair chance to show what they can do."
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