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Wednesday, 11 December, 2002, 10:09 GMT

Sexism 'rife' in cyberspace

The battle between the sexes is being carried over to cyberspace, research shows.

A survey conducted by search engine AltaVista found that male chauvinism is alive and well on the internet, with 80% of men claiming to be better surfers than their female partners.

Men are also far more likely to be backseat drivers, interfering while their partners surf the web.

And just as road rage is often the preserve of the male of the species so too net rage seems more likely to happen to men.

Gender stereotypes

Battle of sexes online

  • 80% of men claim to be better surfers than female partner
  • 55% of women say they are better
  • Two-thirds suffering net rage are men
  • One in six surfers believe web is designed for men
  • Two-thirds of those that claimed to have lost patience online were male.

    According to Open University Psychologist Dr Adam Joinson, the findings bear out traditional gender stereotypes.

    "As information has become such a valuable commodity, it's not surprising that men have transferred their traditional hunter-gatherer role to hunting for information on the web," he said.

    But in his opinion, men are unlikely to be better surfers than women.

    "I'd be surprised if men's self-perceived superiority is grounded in fact," he said.

    Frustrating times

    In fact, women are overtaking men in many areas of net use such as e-mail and searching for health-related information.

    They are also more likely to shop online than men, though male shoppers tend to be bigger spenders.

    But for both sexes, finding what you want quickly on the net can be a tiresome experience.

    "What these results show is that searching the internet is still sometimes a frustrating experience for both sexes.

    "Finding the information you're looking for should be an everyday, easy occurrence, not a cause for a minor celebration," Dr Joinson said.


    Related to this story:
    Internet dating 'empowers women' (25 Nov 02 | UK) Women lead in online shopping (11 Nov 02 | Business) Women look to shape the future (25 Jul 02 | Technology) Battle for women's eyeballs (09 May 02 | Science/Nature) Women beat men in web browsing (21 Mar 02 | Science/Nature)


    Internet links: AltaVista | Open University
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