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Friday, 3 March 2006, 15:00 GMT

Media 'sensationalising science'

Injection (Corbis) A report by the Social Market Foundation (SMF), an independent research group, has accused the UK media of sensationalising science.

It says irresponsible reporting can undermine public confidence in science and government, and on issues such as vaccination may even cost lives.

The think-tank blames inaccurate reporting for the scare that led some parents to shun the MMR vaccine.

The SMF study was sponsored by mobile phone operators in the UK.

Claudia Wood of the SMF said journalists tended to seek black and white stories and looked for certainties that could not be provided by science.

"The media has to be very aware that what it says can have huge impacts on the public's behaviour," she told the BBC.

"I think the media has to be very cautious in how it gives over scientific evidence, and has to make sure that people understand that there are certain risks to some things but a lot of the time evidence isn't conclusive."

'Inherent mistrust'

The pamphlet - Science, Risk and the Media: Do the front pages reflect reality? - was based on a meeting of experts at the three main political party conferences, last year.

Man reading Daily Mail newspaper.  Image: BBC They considered how policymakers can better engage with the public on scientific and technological issues.

"The public's inherent mistrust of government and its motives is exacerbated by the media's sensationalist treatment of scientific stories," said Ann Rossiter, director of the SMF.

"Such misreporting can have fatal consequences: in 1998, the Daily Mail devoted some 700 stories to MMR creating the erroneous impression that the vaccine was dangerous.

"Following this, the number of people being inoculated against MMR fell by 20%, increasing the danger of these life-threatening diseases."

The experts made several recommendations for improving scientific understanding among the public:

Copies of the pamphlet can be obtained from the SMF in Westminster, London.


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Related to this story:
Cases of mumps soaring across UK (13 May 05 |  Health )
Public 'must engage with science' (14 Mar 05 |  Science/Nature )
Science creates 'own mavericks' (16 Aug 04 |  Health )
Prince accused on science fears (12 Jul 04 |  Science/Nature )
Media 'distorts risks to health' (15 Sep 03 |  Health )
Parents 'misled' by media over MMR (19 May 03 |  North West Wales )

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