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Monday, 30 October 2006, 10:18 GMT
In pictures: Moscow Millionaire Fair
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A visitor to Moscow's Millionaire Fair eyes up a diamond-encrusted mobile phone, priced at $1m (£520,000).
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Asked what distinguished Russia's rapidly expanding millionaire class from foreign millionaires, the show's founder Yves Gijrath told the Moscow Times: "They spend more."
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A gold baby's dummy is on offer. Fashion writer Alexander Vassiliev says taste among the new rich is unsophisticated. "I don't think there is any elegance," he says.
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One of the star buys is a Bugatti Veyron supercar, costing $1.4m. Last year's Millionaire Fair turned over about $600m, and the organisers are hoping for more this year.
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Besides gem-encrusted Bovet watches, one could buy helicopters, horse-drawn carriages, a house on a tropical island - or the island itself.
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With 88,000 Russian millionaires emerging in less than two decades, according to Forbes magazine, it may be getting harder to stand out from the crowd.
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Wealthy Russians enjoy capitalist luxuries that were forbidden fruit in the Soviet Union.
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