The poll of 1,200 people found that one in five Britons were now opting for such therapies, spending almost £15 a month on average.
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The results showed that 21% have used a complementary medicine or therapy in the last year - double the number found to be using them in a similar survey six years ago.
The survey for BBC Radio 5 Live revealed men were less likely than women to turn to a therapist, but that two of the most popular treatments - herbal medicine and acupuncture - were used more by men than women.
The majority of people said the main reason they used alternative medicine was because it worked for them, but other reasons given included that it was relaxing and that it helped prevent illness.
Choosing an alternative
One in 10 people were referred to an alternative therapist by their doctor, but an equal number referred themselves because they said they did not believe in conventional medicine.
Others said they went to a complementary practitioner because they could not obtain the treatment they wanted on the NHS.
Many mainstream doctors remain sceptical about alternative health treatments - especially the more unusual - 1% of the survey had used crystal therapy with flotation tanks, kinesiology and magnetic therapy among the others tried.
The poll also revealed that the shift towards alternative therapies may be saving the NHS money.
People taking part in the poll spent on average £13.60 a month on alternatives and those aged beteen 18 and 24 spent an average £18.60 - totalling £223 a year.
League table
The most popular therapies among those who used them were:
Background Briefings
Medical notes
Glasgow's NHS alternative
(24 Aug 99 | Health)
Popular remedies: A guide
(23 Aug 99 | Health)
What is alternative medicine?
(23 Aug 99 | Health)
Government backs down over herbal remedies
(16 Jul 99 | Health)
Complementary medicine needs tighter control
(30 Oct 98 | Health)
Patients go alternative
(11 Aug 98 | Health)
Research Council for Complementary Medicine
Scientific Review of Alternative Medicine
Quackwatch
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