The European Parliament has given final approval to tough new anti-smoking laws which will force tobacco manufacturers throughout the EU to print large health warnings on all cigarette packs.
The legislation also reduces tar levels and outlaws terms such as "mild", or "light", which suggest one brand is less harmful than another.
When the new rules come into force in September next year smokers throughout the EU will be given a shocking warning of the health risks every time they pick up a pack of cigarettes.
Stark warning
A third of the pack will be devoted to a stark black and white warning such as: "Smoking Kills", compared to minimum warnings of just four percent of the pack in the EU at present.
National governments are also given the option of obliging manufacturers to include shocking colour pictures of the health effects of smoking, such as rotting teeth and blackened lungs.
It also reduces maximum tar levels from 12 to 10 milligrammes per cigarette.
Many MEPs are delighted.
Significant blow
Labour's health spokesman at the Parliament, Catherine Stihler, said the legislation dealt a significant blow to the tobacco industry.
The days of glamorous cigarette packs with obscure health warnings are over, she said.
Clive Bates, director of the anti-smoking charity Action on Smoking and Health (Ash), said: "This is another important turn of the screw on the tobacco manufacturers and smoking.
"The new warnings will be much more in your face than before, and they start to give a realistic and disturbing communication of the range of gruesome risks involved in smoking.
"Everybody knows that smoking is dangerous, but hardly anyone can tell you how dangerous or name many of the twenty or so fatal conditions associated with smoking and the new warnings put the message over much more forcefully and with better information."
The tobacco industry has reacted with dismay to the new rules.
He said 8,000 jobs in the EU will be at risk.
Mr Carlisle also dismissed the proposed use photographs in health warnings and said "We think this is just a gimmick.
"This kind of graphic description should not have a role in a sophisticated society. It's a rather tasteless, worthless exercise."