Skip to main content
BBC NEWS / EUROPE
Graphics VersionBBC Sport Home
News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia | UK | Business | Health | Science & Environment | Technology | Entertainment | Also in the news | Have Your Say |
19:31 GMT, Saturday, 3 May 2008 20:31 UK

Nestle in Azerbaijan CD blunder

By Elettra Neysmith
West Asia editor, BBC News

Nestle logo

The Swiss-based multinational food company, Nestle, has apologised to Azerbaijan after a gift attached to a breakfast cereal backfired.

The CD-ROM featured information about countries around the world but the data on Azerbaijan caused outrage there.

It said that Azerbaijan had started a war against neighbouring Armenia and that the hotly disputed territory of Nagorno-Karabakh belonged to Armenia.

Nestle has withdrawn the cereal and promised to seize the offending CDs.

Tense and volatile

Conflict between Azerbaijan and Armenia in the early 1990s over Nagorno-Karabakh killed an estimated 30,000 people.

map of Azerbaijan showing Nagorno-Karabakh

Hundreds of thousands of refugees were created on both sides.

And despite a peace deal in 1994, the situation remains tense and volatile.

Nestle inadvertently stumbled into a minefield.

The Azeri government vowed to take action, and there has been widespread talk of a public boycott.

Nestle has now issued a formal apology but some Azeris are still not happy.

They accuse Nestle of playing Armenia's hand, and are demanding more than just an apology to chew on.



E-mail this to a friend
Related to this story:
Timeline: Azerbaijan (06 Mar 08 |  Country profiles )
Country profile: Azerbaijan (05 Mar 08 |  Country profiles )
Regions and territories: Nagorno-Karabakh (06 Mar 08 |  Country profiles )
Timeline: Armenia (09 Apr 08 |  Country profiles )
Country profile: Armenia (09 Apr 08 |  Country profiles )

RELATED INTERNET LINKS
Nestle
The BBC is not responsible for the content of external internet sites



SEARCH BBC NEWS: 

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia | UK | Business | Health | Science & Environment | Technology | Entertainment | Also in the news | Have Your Say |

NewsWatch | Notes | Contact us | About BBC News | Profiles | History

^ Back to top | BBC Sport Home | BBC Homepage | Contact us | Help | ©