But in the early hours of Saturday morning, another McDonalds was targeted, this time in south-west France.
The advertising campaign coincided with the funeral of McDonalds employee Laurence Turbec, 27, who was killed in a bomb attack at her workplace.
The funeral mass took place this morning close to the drive-in McDonalds branch near Dinan in Brittany, north-western France, where she worked.
As a mark of respect, the chain closed many of its branches across France.
New attack
But in the early hours of Saturday morning, another McDonalds was targeted, this time in south-west France.
Police believe Breton nationalists were responsible for the crude device, which killed Ms Turbec on Wednesday.
They linked the attack with a bomb defused earlier the same day at a post office in the Breton capital, Rennes, thought to have been planted by the pro-independence Breton Revolutionary Army (ARB).
No-one has claimed responsibility for either of the bombs.
The force of the blast blew out windows and part of the roof of the restaurant, according to the rescue workers.
Ms Turbec, who had been standing in a doorway, was hurled into nearby bushes.
'Enough'
Last year, a McDonalds that was under construction in the south of France was destroyed by a group called "The Peasants' Alliance" in a protest against American global culture.
Ms Turbec's death prompted MacDonalds to take out advertisements in every French daily newspaper with the headline "enough".
The statement, printed on a black page, says McDonalds is about the men, women, children and parents who work there and their love of life.
The company insists it is not going to be intimidated.