Tim Lovejoy is best known as the former presenter of Sky Sports Saturday morning show Soccer AM which he co-presented with Helen Chamberlain.
Lovejoy, 40, who also presents BBC Sunday morning cookery and entertainment show Something For The Weekend, has interviewed footballer David Beckham on a number of occasions.
In July, he launched website Channel Bee, which aims to entice people to make a daily visit through its mix of comedy, football and music - including the broadcasting of live gigs.
Channel Bee is a joint venture with 19 Entertainment, run by music svengali Simon Fuller - the man behind the Spice Girls, S Club 7 and American Idol.
How did Simon Fuller become involved in the website?
I knew him for a while and we wanted to work together. His appetite for doing new and exciting things is unrivalled and he's excited about it and we thought, let's do it together.
We hatched a plan to come up with our own internet TV channel. The original idea, though, has changed a bit from when we originally started.
It was, 'right, let's broadcast TV shows' and then we soon realised that the internet is completely different, it wasn't like TV at all - you weren't constrained to time limits or programming, you could do whatever you wanted.
How do you want people to use the website?
It's going to take a while because it's not in people's routine but hopefully, in the future, we'd like people to be coming every day.
We'd like people to be looking at new fresh content every day, looking at all the live music, looking at coming on and chatting and discussing things as well.
What sort of page impressions are you getting and how do they relate to your expectation before launch?
We haven't really done any PR or marketing as such yet.
We decided to launch it and see what was going on before we went shouting about it too much and waving a flag so we decided to make sure it all works, which it does.
But as for getting a loyal following, I actually really don't know how many impressions it's been getting at the moment.
There's no advertising on the website at the moment. How will you make money out of it?
There's so many different ways on the internet. At the moment, we aren't making any money but we've decided to get it all up and running.
"I think entertainment's there for everyone but it is definitely done with my bias in it, the things I like, so I suppose that makes it more 'man-interesting'"
We're in the fortunate position that Simon Fuller's obviously a good backer for something like this - he's not poor.
What we're looking at is sponsorship, advertising and interactive - people being able to play games and purchase things.
Do you think it's quite a blokey website?
I imagine so because I'm a man and so it's basically based around what appeals to me.
But as my experience goes, doing Something For The Weekend, loads of men watch that and loads of girls like it and Soccer AM, my other show I used to do on Sky Sports.
I think entertainment's there for everyone but it is definitely done with my bias in it, the things I like, so I suppose that makes it more 'man-interesting', if there is such an expression.
You're best known for Soccer AM. How was your last day on the show in 2006?
No-one knew I was leaving. I did but no-one else did so my last day on the show was one that was interesting because I sort of finished the last show and thought, hmm, I need to leave now.
I finished and, obviously, I had to pretend that I wasn't leaving because I didn't want anybody else to know so it was just... here we go, see you all soon.
Do you still keep in touch with your Soccer AM co-presenter Helen Chamberlain?
Yeah, I still speak to her all the time, on a regular basis. She's a top woman.
Blue Peter is celebrating its 50th birthday next week. Is it true you auditioned for the show?
Yeah. I was on a trampoline and I was having to do some presenting whilst on a trampoline.
"It became very apparent early, even though there's been some brilliant presenters on Blue Peter, I just wasn't the person"
I went: 'Oh, I'm getting too high', and then started getting the giggles because it sounded like I was saying I was high. And then I started putting glue on a Christmas card and I went: 'Ooh, I've put too much glue - whoops, getting too high again'.
It was just stupid but I really wasn't right for Blue Peter and, at the end, the producer went: 'I think you did a fantastic screen test but you're not really the right sort of person for Blue Peter'.
It became very apparent early, even though there's been some brilliant presenters on Blue Peter, I just wasn't the person. As a note to that, I actually don't take drugs.
Tim Lovejoy was speaking to BBC entertainment reporter Liam Allen.
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