Guitar group Elbow are set to shoot back into the top 10 after their album The Seldom Seen Kid scooped the Nationwide Mercury Prize on Tuesday.
The band's fourth album was at number 61 last week, before the ceremony. It is now at number nine in the midweek charts, based on sales up to Thursday.
It is also the best-selling album on both Amazon and iTunes in the UK.
"They definitely look like they'll back in top 10 by the weekend," an Official Charts Company (OCC) spokesperson said.
Elbow beat 11 other acts, including Radiohead, Adele, Estelle, Burial and The Last Shadow Puppets, to the prestigious prize for album of the year.
'Fantastic showcase'
Accepting the award, singer Guy Garvey said it was "quite literally the best thing that's ever happened to us".
The OCC spokesperson added: "The Mercury is a fantastic showcase. Elbow have been around for such a long time and it's clearly bringing them to a wider audience.
"All the nominees have benefitted, simply from being nominated."
Scottish rockers Glasvegas are currently expected to be number one in the official album chart on Sunday with their self-titled debut.
Metallica's 12th album Death Magnetic is also expected to be near the top.
It is officially released in the UK on Friday, but Music Week magazine reports that it has been given a "soft release" a few days early after some shops started selling it.
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