A skydiving aircraft which crashed in Spain with the loss of two lives had been used the previous evening for a live TV ad on the UK's Channel 4.
The British arm of car manufacturer Honda confirmed that the plane was one of those used in Thursday night's advertisement for its brand.
Skydivers spelt out the company's name in a series of formations.
The crash on Friday, which nine skydivers managed to escape, was unconnected to its ad, Honda said.
"No-one on the plane was in any way connected to Honda or with the company's advertising shoot," according to its statement.
"Honda extends its sincerest condolences to the families of the two people killed."
Four injured
The pilot and another skydiver were killed when the plane, a Swiss-made Pilatus PC-6, came down after losing a wing near Lillo airfield in the province of Toledo, south of Madrid.
It plummeted to earth shortly before 1400 GMT on Friday, bursting into flames upon impact.
The Honda live advert had been screened just after 1900 GMT the previous evening.
The UK Foreign Office has confirmed that the dead skydiver was a Brazilian-born Briton, German Junior Alvares de Silva, from London.
The pilot was Spanish as were four skydivers who were injured, two of them seriously, Spanish media said.
The other skydivers involved were believed to include several non-Spaniards.
It was not immediately known why the plane's wing had come off.
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