Costume drama Cranford has received four Bafta TV nominations, including a best actress nod for Dame Judi Dench.
The Oscar-winner will go up against her Cranford co-star Dame Eileen Atkins, while the BBC show is also up for best drama serial and the audience award.
Strictly Come Dancing, The Apprentice and Britain's Got Talent are among the other series up for the audience award, with the winner chosen by the public.
Coronation Street has been left out of the continuing drama series category.
EastEnders and Emmerdale are joined by Holby City and The Bill on that shortlist.
Comedy contenders
In the hotly-contested entertainment programme shortlist, Strictly Come Dancing and Britain's Got Talent do battle alongside Harry Hill's TV Burp and Have I Got New For You.
BBC One's popular celebrity ballroom dancing series collected a total of three nominations.
Hill will vie for the best comedy entertainment trophy alongside Never Mind The Buzzcocks' Simon Amstell, Stephen Fry and double act Alan Carr and Justin Lee Collins.
Stephen Merchant is nominated for his role in the Extras Christmas Special, while co-star Ricky Gervais is absent.
Gavin and Stacey, which triumphed at the British Comedy Awards, is up for two prizes.
Have I Got News For You star Paul Merton collects his 11th nomination with a mention in the best factual series category for his travels to China.
The best comedy programme contenders, including Russell Brand's Ponderland and The Armstrong and Miller Show, are all first-time nominees this year.
And Life on Mars is nominated again after winning the audience award in 2007.
The time travel drama, which has since been succeeded by Ashes to Ashes, will compete for best drama series against last year's winner The Street.
This year's contenders for best actor are all first-time nominees, including Andrew Garfield for his performance for Boy A, which is also in the running for best single drama.
In the features category, TV chefs Gordon Ramsay and Heston Blumenthal will go head-to-head alongside BBC Two's Top Gear.
For the first time since the classic McEnroe-Borg showdown in 1980, coverage of the Wimbledon men's final is nominated for the sport award.
The Bafta TV awards ceremony will take place at the London Palladium on 20 April.
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