Socialite Paris Hilton will search for a new "best friend forever" on a forthcoming US reality TV show.
Twenty men and women will compete to be the 27-year-old's new "BFF" (best friend forever) on the show, which will appear on MTV.
Hilton's wannabe friends must submit details to a website - www.parisbff.com - where online voters pick a shortlist.
The 20 finalists then move into a house with Hilton, learning "normal girl stuff" like fashion and shopping.
Hilton, launching the series at a press conference in Los Angeles, did not give details of how the winner would be chosen.
The socialite said she was looking for "someone that I can just trust, someone who's not gonna stab me in the back like has happened a lot in this town, someone I can have fun with".
Hilton already appeared alongside friend and fellow socialite Nicole Richie in the reality series A Simple Life.
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