Queen's groundbreaking promo for their 1975 hit Bohemian Rhapsody has been named the UK's best music video in a survey of music fans.
Out of 1,051 adults polled by O2, 30% named the six-minute video - which took only three hours to shoot and cost a mere £3,500 to make - their favourite.
Michael Jackson's Thriller came second in the poll, just ahead of Justin Timberlake's Cry Me A River.
Britney Spears' Baby One More Time made only 15th on the list.
Other videos to feature in the Top 10 include A-Ha's part-animated promo for Take On Me and Christina Aguilera's controversial Dirrty.
The poll was commissioned by O2 to mark their sponsorship of the best video category at the 2007 Q Music Awards, taking place in London on Monday.
'Promotional tool'
Bohemian Rhapsody topped the charts for nine weeks when it was released in 1975.
The song went to number one again in 1991 following the death of Queen's lead singer, Freddie Mercury.
According to the band's drummer Roger Taylor, the 'Bo Rhap' promo was "the first video to be used as a really successful promotional tool".
In 2005 Natasha Kaplinsky, Dermot Murnaghan and other BBC news presenters performed a spoof version for Children in Need.
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