Mercury Prize winners Klaxons have seen sales of their album Myths of the Near Future surge since they collected the award, a retail chain has said.
Sales rose by 486% at HMV stores the day after the ceremony, the firm said.
The album had been out of the top 60 before Tuesday's ceremony, but could now re-enter the Top 20.
Irish singer-songwriter Fionn Regan saw a sales of his album The End Of History rise twofold, while Bat For Lashes and Maps also benefited from the ceremony.
MERCURY SALES BOOSTS
Meanwhile, Amy Winehouse's Back to Black - which had already sold well over a million copies - is selling 50% more copies, which the chain says could see it in contention for the number one spot in this weekend's album chart.
Bat For Lashes - the outfit led by Brighton-based musician Natasha Khan - enjoyed a 185% rise in sales of Fur and Gold.
We Can Create, from Maps - the electronic music alter-ego of James Chapman, who recorded the album in his Northampton bedroom - sold 150% more copies on Wednesday than it did on Tuesday.
HMV spokesman Gennaro Castaldo said the publicity surrounding the Mercury Prize was helping the Klaxons "reach out beyond their established fan base".
"Once again we are seeing how the Mercurys can have an immediate and beneficial impact on sales of all the nominated albums," he added.
"We're already seeing some dramatic lifts, which are likely to become more pronounced over the weekend.
"The prize also helps to shine a light on new and original talent, such as Fionn Regan and Bat For Lashes, giving it the platform to connect with a much wider audience."
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