Video-sharing website YouTube has named the winners of its first annual awards.
US rock band OK Go won in the "most creative" category for a video featuring the performers on treadmills.
Comedy series Ask a Ninja, a video promoting a Free Hugs Campaign and a performance by singer Terra Naomi were among the winners in seven categories.
YouTube said the winners had "changed the landscape of how a 'star' is defined". A YouTube awards trophy is due to be unveiled at a later date.
Other winners were Thewinekone for best commentary, and double act Smosh for best comedy with their video of a man apparently stranded on a desert island.
The animation Kiwi! was named most adorable video.
OK Go frontman Damian Kulash told the AFP news agency: "It's incredible how quickly and completely YouTube is changing culture. We can't wait to get our trophy."
Success on the site has previously been defined largely by rankings of the most-viewed or most-discussed videos.
The award-winning videos are now gathered in a special section on the site.
Jamie Byrne, YouTube's head of product marketing, earlier said: "We wanted to call out some of the most popular videos and let the users choose which ones deserve some additional recognition."
He added: "We've seen and continue to see exciting new developments in the online video space where genres are being created."
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