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Thursday, 15 March 2007, 09:55 GMT

Record print run for final Potter

JK Rowling A record 12 million copies of the final Harry Potter book are to be released in its first US print run.

Publisher Scholastic said July's release of Harry Potter and the Deathly Hallows would be supported by a multi-million dollar marketing drive.

"It's a true celebration of the Harry Potter movement and of the joy of reading," said spokeswoman Lisa Holton.

The six previous books about the boy wizard have sold 325m copies worldwide and spawned four hit films to date.

Reviving

Author JK Rowling has earned an estimated £520m from her creation, after writing the first book while a single mother on benefits.

The final instalment will be published 10 years after the first.

The writer had always planned seven books, each following the characters for one school year at the Hogwarts School of Witchcraft and Wizardry.

Rowling has revealed that two characters die in the final book, prompting bookmakers to take bets on whether Potter could be one of them.

The books have been credited with bringing children back to reading and the movie adaptations with reviving the British film industry.

The fifth film, Harry Potter and the Order of the Phoenix, will be released just days before the book.




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Related to this story:
Harry Potter book 'often unread' (12 Mar 07 |  Entertainment )
Potter author signs off in style (02 Feb 07 |  Edinburgh and East )
Rowling unveils last Potter date (01 Feb 07 |  Entertainment )
Postal plan begins on Potter book (28 Dec 06 |  Entertainment )
Betting opens on new Potter plot (26 Dec 06 |  UK )
Title of Harry Potter 7 revealed (21 Dec 06 |  Entertainment )


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