Hippos help revamp BBC One idents

Segments between programmes from 7 October will feature kites, the Moon, surfers and hippos.

They replace the current idents such as the Indian dancers and skateboarders, introduced in 2002.

BBC One controller Peter Fincham said: "In an increasingly competitive marketplace a channel needs to stand out from the crowd."

In pictures: BBC One idents

He added: "It's set in the everyday but shows people doing extraordinary things. It's got variety and range - everything from daredevil motorbikes to synchronised hippos. It's warm and it's dynamic."

The colour red has been maintained from the previous campaign, while the short films are based on a circle.

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"From what I've seen so far I like the new images, especially the hippos!!"
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The films were shot around the world with Mexico and Croatia used as backdrops, along with UK locations including Northampton, Greenwich in London and Borth in mid-Wales.

Former BBC One controller Lorraine Heggessey scrapped the famous globe identity in 2002, after nearly 40 years as the symbol of the channel.

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