A member of the public will win a place in this year's Big Brother reality TV show through a competition to find golden tickets inside chocolate bars.
One hundred tickets will be placed in Kit Kat bars and the winner will be picked at random during a live TV show.
"This is a first for Big Brother. We are always looking for ways to find brilliant housemates," Big Brother commissioning editor Angela Jain said.
About 25,000 hopefuls applied to join Big Brother 7, which begins on 18 May.
The golden ticket competition opens on the same day and closes on 2 June. It is not yet clear when the contestant will join the house.
Security
The 100 winners will have to pass thorough background checks before going through to the live final.
The producers have not revealed any other secrets about the upcoming series, but promised it would be filled with "twists and turns".
"We're hoping to make it the biggest and best," Mr Osborne said at the Glasgow auditions earlier this year.
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