Big Brother housemate Sam Heuston has become the third person to be evicted from the Channel 4 show.
The 23-year-old was voted out by the viewers ahead of political activist Derek Laud and Italian Roberto Conte.
Show host Davina McCall gently mocked Sam's fondness for always wearing bikinis and whipped off her coat to reveal her own black bikini in tribute.
Bookmaker William Hill said Sam was such a hot favourite to go at 1/14, it made its biggest loss on reality TV.
Spokesman Rupert Adams said: "We have not counted the shop bets yet and already we have liabilities of over £20,000.
"This is without doubt the biggest caning we have ever taken on reality TV."
BIG BROTHER FAVOURITES
"I certainly cannot explain why anyone would risk £14 to win £1 but that's what they were doing."
Sam's departure made it a hat-trick of female evictions after Mary O'Leary and Lesley Sanderson were earlier removed.
Ten contestants remain to battle it out for the £100,000 prize.
Zimbabwean-born Makosi Musambasi has taken over as the favourite to win the series.
Bookmakers Ladbrokes have placed her ahead of recent favourite, bellydancer Kemal Shahin, with odds of 3/1.
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