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Friday, 4 January, 2002, 17:35 GMT

DVD sales double in 2001


DVD
Sales of films on DVD more than doubled in 2001
The number of films sold on DVD more than doubled last year, to more than 37 million, according to industry figures.

Almost 2.4 million DVD players were also bought in the past year, 550,000 of them in the run-up to Christmas, the British Video Association (BVA) says.

The BVA also reports sales over the last 12 months in Britain of a record total of 122 million videos - more than 30% of which were in the DVD format.

DVD's gains appear to be at the expense of VHS - while sales of DVD films rose from 16.6 million in 2000, the number of VHS movies sold dropped slightly, from 87.3 million to 84.7 million in a year.


DVD Success Story
2m sold in 2001
3m sold since 1998
Price halved since 2000
Owned by one in 10 families

The animated film Shrek was the best-selling video overall last year, with 2.75 million copies bought since its release in November - 25% on DVD.

In second place was the movie version of Bridget Jones's Diary, notching up sales of 1.8 million, 532,000 of which were on DVD.

The film Cats and Dogs was the third bestselling video, with 1.7 million copies, 300,000 of them on DVD.

Lavinia Carey, director general of the British Video Association (BVA), said: "Since DVD was introduced in Britain, in 1998, it has become the fastest growing consumer entertainment product of all time." HMV in Piccadilly, London, BBC

Last month, Warner Home Video reported that almost three million DVD units had been sold in the product's first three years.

It took the compact disc (CD) player and video recorder seven years to achieve similar sales.

DVDs offer higher quality pictures and sound than video recorders, plus extra features

'In demand'

Chris Jenkins, editor of Total DVD magazine, told BBC Radio 4's Today programme: "It's a technology that people want.

"There's a long history of failed systems and formats that just goes to show that if people are buying DVD, it must be giving them what they want."

But Professor Harold Thimbleby, director of University College London Interactive Centre, speaking on the same programme, warned: "The problem I can see is that the DVD is much better - that people will probably end up throwing away their old televisions, old two-channel amplifiers and old CD players."

It would be easy to "end up spending an awful lot of money on a system that makes everything you've got at home obsolete," he warned.

Since 2000, the price of a player has halved, to an average of £180.


Related to this story:
Demand for DVDs rockets (10 Dec 01 | Business) Website silenced over DVD secrets (29 Nov 01 | New Media) Grinch steals DVD sales record (27 Nov 01 | New Media) DVDs propel Blockbuster growth (23 Oct 01 | Business) DVD boom in Europe (27 Sep 01 | New Media) DVD players 'to double' in US homes (25 Sep 01 | New Media)


Internet links: Radio 1 Top 40 DVD Chart | DVD Forum | Total DVD Online | University College London |
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