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Wednesday, 19 December, 2001, 17:48 GMT
Boo.com collapse inspires film
Leander and Malmsten's failed dreams: Movie material?
Dot.com disaster firm Boo.com has become the inspiration for a potential feature film.
Working Title Films, the production company behind Bridget Jones's Diary and Notting Hill, has bought the rights to the story of the failed internet fashion retailer.
It does seem rather surreal
Ernst Malmsten, Boo.com founder
Boo.com was set up by Swedish model Kajsa Leander and was valued at more than £200 million before it launched.
But the London-based company collapsed just 18 months later, owing millions to its creditors.
'Thrilled'
According to Working Title's literary executive Amelia Granger, the company's story "combines all the human drama that goes with the highs and lows of setting up an unprecedented business on a global scale".
The collapse inspired one of the firm's founders, Ernst Malmsten, to co-author the book Boo Hoo: A Dotcom Story From Concept To Catastrophe.
Mr Malmsten said of the film idea: "I'm really thrilled, but it does seem rather surreal."
But a spokeswoman for Working Title said that the producers saw the story as "a riveting insider view of the dotcom culture at its height".
Working Title's film hits include Four Weddings And A Funeral, and Bean.
The company's adaptation of Nick Hornby's book About A Boy, starring Hugh Grant, is set for release next year - followed by the Ali G movie, Ali G In Da House.
Related to this story:
Boo's journey to failure
(31 Oct 01 | Business)
Prudence rules at new Boo
(12 Oct 00 | Business)
Buyer for Boo.com technology
(30 May 00 | Business)
My bout with Boo.com
(18 May 00 | Business)
Top web retailer collapses
(18 May 00 | Business)
From Boo.com to Boo.gone
(18 May 00 | Business)
Boo.com axes staff
(25 Jan 00 | Business)
Internet links:
Boo.com |
Random House |
Boo Hoo catalogue page at Random House |
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