Winter Wonderland, originally written in 1934, was second, with Slade's Merry Xmas Everybody third, according to a survey of performances carried out by the Performing Rights Society.
Because Christmas songs do not go out of fashion as quickly as chart tunes, songwriters can earn a healthy amount in annual royalties when their songs are played and released on compilation albums.
"The great traditional Xmas songs have become such a part of Christmas that they are going to stick around," Mr Crookes told BBC News Online.
Christmas songs have always been important, he added, and many more outlets now have the facility to play music - making it seem like the same songs are everywhere.
"Rather than it being more popular to play Christmas music now, it's just that there are so many more places to hear it," he said.
All of the songs in the top 10 were composed in the 20th Century, with Winter Wonderland and Santa Claus is Comin' to Town the earliest written, in 1934.
The most recent was 1987's Fairytale of New York, a chart hit for Shane McGowan and Kirsty McColl.
Crosby's version of White Christmas, taken from the film of the same name, was recently voted number two in a poll of the best songs of the 20th Century.
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