Skip to main content
BBC NEWS / BUSINESS
Graphics VersionBBC Sport Home
News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia | UK | Business | Health | Science & Environment | Technology | Entertainment | Also in the news | Have Your Say |
Business Contents:  Your Money | Economy Companies

09:44 GMT, Sunday, 31 August 2008 10:44 UK

Tesco checks out wording change

Tesco trolley

Tesco is to change the wording of signs on its fast-track checkouts to avoid any linguistic dispute.

The supermarket giant is to replace its current "10 items or less" notices with signs saying "Up to 10 items".

Tesco's move follows uncertainty over whether the current notices should use "fewer" instead of "less".

The new wording was suggested to Tesco by language watchdog The Plain English Campaign. Tesco said the change would be phased in across its stores.

"Saying up to 10 items is easy to understand and avoids any debate," said a spokesman for The Plain English Campaign.

"Fewer" should be used when you are talking about items that can be counted individually, for example, "fewer than 10 apples".

"Less" is correct when quantities cannot be individually counted in that case, e.g. "I would like less water".

Tesco is the UK's largest supermarket group with 2,106 outlets across the country.



E-mail this to a friend
Related to this story:
Tesco planning venture in India (12 Aug 08 |  Business )
Tesco planning big financial push (28 Jul 08 |  Business )
Tesco to end trade with Zimbabwe (30 Jun 08 |  Business )
Tesco sees profit rise to £2.8bn (15 Apr 08 |  Business )

RELATED INTERNET LINKS
Tesco
Plain English Campaign
The BBC is not responsible for the content of external internet sites



SEARCH BBC NEWS: 

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia | UK | Business | Health | Science & Environment | Technology | Entertainment | Also in the news | Have Your Say |
Business Contents:  Your Money | Economy Companies

NewsWatch | Notes | Contact us | About BBC News | Profiles | History

^ Back to top | BBC Sport Home | BBC Homepage | Contact us | Help | ©